Now available for pre-order
The tools
keep changing.
What people
want doesn't.
Seven principles for building what people actually want — with AI tools that will look very different in a year.
About the book
Technology can leave you behind, but here's what you can do about it. Learn the laws that govern how to identify where technology can help. Then, use them. That's it.
There are new “cool” features released every day. You can fill up your time using the free trial on every tool imaginable. But you'll probably end up with a longer to-do list, and end up in the same position you were in 1, 2, 3 weeks ago, or more.
What you should be asking is: what should I be building toward, and how do I know when I'm getting closer?
That question has nothing to do with what AI you're using or what platform just shipped something better than yesterday. That question is older than any technology. Learn from a set of rules that are technology agnostic. Rules that help you determine how to build what people want.
This is not a book just about AI.
7 Elemental, Immutable, Universal Truths
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Intention and Action
What you get out is governed by what you put in. The “machine” is a mirror. It reflects the clarity of your mission.
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What Works for Big Companies Can Work for Small Ones
Big companies succeed at scale because they do small business things well. You don't need their budget. You need their habits.
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Being Consistent
Your identity is your constant frequency of action - what people can set their watch by.
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Active and Passive Marketing
Active builds today. Passive builds forever. It's best when they act together. Reach out and draw in.
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Building on Wins, Manufacturing Wins from Losses
Wins and losses are two sides of the same coin. The coin has value either way. What you learn is your advantage.
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Rhythm & Fit
Markets move like the wind. Fit is when your actions can match it. Harness it.
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Karma and Value
Value given returns; value taken returns too. Nothing escapes nature's accounting.
For the people
who build value
one step at a time.
You've watched three “revolutionary technologies” pass through, and you're tired of trying to figure out which tech will give you the best bang for the buck.
You built a product. It's real, it solves a real problem, and you have four months of runway left. Every hour spent learning a new platform is an hour not spent on the thing that actually keeps the lights on.
You run a small team — three, maybe six people. You've been forwarding AI articles for eight months because something in them feels important. But no one, including you, knows what to actually do on Monday morning.
Seven truths.
Any tool.
Pre-order your copy for $20. Read it before the next thing everyone's talking about arrives.
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