Build what people want with AI Testimonial

Seven elemental, immutable, universal truths.

“A great philosophical approach to introducing AI into your business”

Intention & Action, Big & Small, Being Consistent, Active & Passive Marketing, Winning & Losing, Rhythm & Fit, Karma & Value Arree ChungNational Award Winning Author and Entrepreneur

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Cover of 7 Elemental, Immutable, Universal Truths by Maurice Wright

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7 Elemental, Immutable, Universal Truths

For building what people want with AI · Maurice Wright

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What People Want

What people want is a thoughtful product they can trust from people they can rely on.

They want to understand what it does, find information easily, see it improve over time, and know you’ll fix what’s broken. They want proof that it solves their problem before they buy.

Finally, they want to buy from a company that cares — not just about its customers, but also its community, humanity, and the planet.

Intention & Action

Start with an idea that will make people’s lives better.

Chapter One

Big & Small

Scale your ideas by doing small business things well, whatever your size.

Chapter Two

Being Consistent

Hold a frequency of action people can set their watch by.

Chapter Three

Active & Passive Marketing

Build today with active. Build forever with passive. Combine them to bring people together.

Chapter Four

Winning & Losing

Wins and losses are two sides of the same coin. Care about both.

Chapter Five

Rhythm & Fit

Adapt to what people are actually looking for.

Chapter Six

Karma & Value

Review, improve, and evolve in a way that shows that you care about more than just a P&L.

Chapter Seven

Cover of 7 Elemental, Immutable, Universal Truths by Maurice Wright

The Book

Seven Principles to Guide Your AI Strategy.

Each principle is a lens that you can view your company through. Read them in order to understand where AI fits throughout the business cycle, or go straight to the chapter that applies to your current situation.

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The 7EIU wall chart: all seven laws on one sheet, each with a copy-and-paste prompt

Free · The poster

Seven Truths Poster

All seven laws on one sheet. Use the prompts from each chapter to help define your AI use case. Print this, pin it up, and it will still apply even as the models advance.

  • Seven laws in three categories — manifesting thought, building relationships, reflection
  • The parable behind each law, in a line
  • The three rules for filling in the brackets
Download the poster The seven, in order

PDF · 3.5 MB · prints at any size

Grown up prompts: eleven cards building one passive-marketing prompt end to end

Free · The prompt walkthrough

The Marketing Garden Prompt

Build Chapter Four’s passive marketing garden. Learn what to fill in and what to ask for. Set your standard and score the ideas that you generate.

  • Eleven cards, one prompt, end to end
  • Twenty-five ideas back, ranked on six criteria
  • A thirty-day plan for the first three
Get the prompt cards Chapter Four

PNG · 1 MB · 11 cards

Speaking

Bring the seven truths to your team.

Half-day workshops and keynotes for owner-operators, founders and the people who run their operations.